John Cena is the newest spokesperson for consuming human flesh! The WWE legend made a cameo on the new drama series Pluribus, where he stars in an infomercial for a nutritional supplement that contains protein from dead bodies.

Pluribus is the newest series from Breaking Bad and Better Call Saul creator Vince Gilligan. The new show centers around an alien virus, which infects humanity and transforms the population into a peaceful and passive hive mind. Some are immune to the virus, including the show’s main character played by Rhea Seehorn, who seeks to reverse the virus’ grip on humanity.

In Cena’s infomercial, he explains some of the new rules that humans must follow in regards to food.

“As you know, we can’t purposely kill, harm, or otherwise interfere with any form of life,” Cena says. “That limits what we’re able to consume. Because when we say ‘any life,’ that includes plant life. We can’t harvest wheat or corn or rice. We can’t pluck an apple from a tree. Once an apple drops of its own accord, well, we’ll eat it, of course, and gratefully.”

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Cena goes on to explain one of the new supplement’s ingredients — HDP.

“Each carton contains eight to 12 percent of something we call HDP. Human-derived protein. And yep, that’s pretty much what it sounds like. Nearly 100,000 people pass away each day due to natural causes and accidents. Those human remains, which would otherwise go to waste, are our source of HDP. We cherish the memory of these people and appreciate their sacrifice. Given our druthers, would we choose to consume HDP? No. Throughout history, most cultures, though not all, have taken a dim view of anthropophagy. Honestly, we’re not that keen on it ourselves. But we’re left with little choice.”

Vince Gilligan went on to praise Cena in an interview with Deadline.

“We just thought, ‘Who better than John Cena to make palatable the idea of eating human flesh, you know?’ Boy, that guy has a schedule. That guy is a busy guy, and he was nice enough to shoot this thing,” Gilligan said.

“He was just the coolest guy. It was one of those things: Who would [be] someone who would delight the audience when he or she popped up to explain why humanity now lives off of protein from human bodies? It’s such a non sequitur, and yet, in a way, it’s not because he just has this personality and [with] everything that he does you find him likable and you find him trustworthy; you think, ‘Man, I’d like to have a beer with that guy.’”

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